You have felt this
for longer than you
could explain.
Now you know why.
You are
—Pitta
YOUR RITUALS BEGIN HERE
WHAT CHANGES
Less running ahead.
Less carrying the day.
More clarity without the heat.
More room to let go.
Your rhythm begins to return.
For 5,000 years
Ayurveda has recognised that every nature is different. Not better. Not worse.
This is Dinacharya.
And that each one has a rhythm. Morning. Evening. Until your body begins to trust it.
NOTHING STANDS ALONE
Body.
Mind.
Senses.
One simple ritual.
Not to give you more to do. But simply a place to return to.
Anything can fit into your day.
A ritual shapes the way you live.
TWO THRESHOLDS. TWO HERBS.
Ayurveda
has watched fire meet water.
At Sunrise, Manjistha (Indian Madder) brings a quiet pause before Pitta gathers heat. By Moonlight, Haridra (Turmeric) offers steadiness when intensity lingers.
Manjistha (Indian Madder)
Manjistha sends red roots through the earth, where coolness rests beneath the surface. Pitta Morning Bliss draws that quiet presence into the first hours, opening space before the day begins to press forward.
Red roots below.
Room at first light.
Haridra (Turmeric)
Haridra hides gold inside a plain-skinned rhizome. Pitta Moonlight Hug turns to its earthy character, bringing the day’s bright edge toward a slower close.
Gold beneath the soil.
Earth after fire.
Where would you like to return?
Morning or evening. You need only one doorway. The other will still be here when your rhythm changes.
Cool before you begin
REVITALIZE START TEA · INNER CALM MIND
Run cool water over your wrists and face. Light your candle. Prepare your tea. Take your morning blend.
Cool the skin gently
ICED KISS FACE SERUM
Massage into clean skin. Let the coolness settle before the day begins.
Leave one thing
Pause. Breathe. Ask: What will I not push today?
SUNRISE BLISS
Before the day turns up the heat.
Step 1 Step 2 Step 3Three moments.
Clarity without the heat.
About five minutes — Some days one step is enough.
5:30 – 8:00 AM
Sunrise Bliss
The morning, gathered.
€195.00
Four pieces, one morning: set the room, cool the cup, steady the mind, calm the skin.
Chosen for Pitta, so you don't have to piece it together yourself.
Touch each piece to meet it.
Fire of Ambition · Candle
The atmosphere
Birch and cedarwood open the room with dry, resinous warmth, while nagarmotha deepens the air. Light it before the day asks anything of you, and let the first moment belong to you.
Revitalize Start · Tea
The warm cup
Lemongrass, spearmint and peppermint rise bright from the cup, softened by rose petals and cardamom. Let the cool, clean aroma arrive before the first thing on your list.
Inner Calm Mind
The inner ritual
Brahmi (Bacopa monnieri) brings a quiet, earthy note to the morning blend. Take it as the day begins, when your mind is already moving ahead.
Iced Kiss · Face Serum
The skin
A light, cooling texture glides over clean skin, with Haridra (Turmeric), Manjistha (Indian Madder) and Amalaki. Let the first touch be fresh, cool and composed before you step into the day.
6:00 – 10:00 PM
Moonlight Hug
The evening, gathered.
€195.00
Four pieces, one evening: cool the room, warm the cup, release the mind, tend the skin.
Chosen for Pitta, so you don't have to piece it together yourself.
Touch each piece to meet it.
Grace of Water · Candle
The atmosphere
The first light brings a clean, watery atmosphere into the room. Let it mark the moment when decisions can wait and the day no longer needs anything from you.
Evening Tranquility · Tea
The warm cup
Cinnamon, fennel, ginger and orange peel bring gentle warmth to the cup, with anise, Tulsi and cacao peel adding depth. A warm cup, without the heat of the day.
Night Veil
The quiet mind
Tagar (Indian Valerian), Ashwagandha and Jatamansi (Spikenard) give the evening blend an earthy, grounded depth. Take it slowly, and let the clarity you’ve carried all day have somewhere quiet to land.
Gentle Breeze · Face Cream
The skin
A cool, deliberate cream moves slowly across the skin, with Haridra (Turmeric), Manjistha (Indian Madder) and Amalaki. Let the last touch of the day be soft, cool and unhurried.
At first, they are simple moments.
Then parts of your day.
Then parts of your life.
One day you stop thinking about the ritual.
And simply begin living it.
ETHA ACADEMY
Etha begins by understanding you.
Read from your answers. Not chosen from a trend.
Based on insights from over 15 Ayurveda experts worldwide.
KEEP EXPLORING YOUR NATURE